ads to brand!

One of the important questions that comes to mind about branding techniques is effective communication! Ofcourse ads. are an imprtant vehicle to communicate about the brand! But is it the ads. that form brands! May be in the short term but ultimately its the use exp. that makes a product a brand.

One thought:
If the exp. about a product is good there is a relation that ppl share with its ad and that eventually results in bigger associations.

Ads ofcourse acts as an intro too to tell the world that here's a product that identifys ur need!

From a product a brand is formed by exp rather than ads.!

LOGO Branding

Apart from the several things that I have figured out taking control of my brand is logo presence. Quite simple and generic but at the same time really important. Quite often in the communication we follow we do two things, 1) Either we highlight ourselves (logo) too much 2) Or, we just don't let the attention be grabbed at our logo since it appears in one corner of the communication.
A logo is an important communicating symbol. It tells what a brand is about? How should it be perceived! Also since the game is on a recall, one important aspect is to gain recall via a logo.