One of the important questions that comes to mind about branding techniques is effective communication! Ofcourse ads. are an imprtant vehicle to communicate about the brand! But is it the ads. that form brands! May be in the short term but ultimately its the use exp. that makes a product a brand.
One thought:
If the exp. about a product is good there is a relation that ppl share with its ad and that eventually results in bigger associations.
Ads ofcourse acts as an intro too to tell the world that here's a product that identifys ur need!
From a product a brand is formed by exp rather than ads.!
Tuesday, July 18, 2006
ads to brand!
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9 comments:
I agree with you. Also I believe, that branding process is a long run process. Not a single ad., or single use of the product, or one time satisfaction will make that happen. Company has to assure the consumer about their decision in selecting their product was correct. And consistent satisfaction to the consumer on all grounds makes it a brand for him to get be loyal with.
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